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Research papers

Lifestyle segmentation of the Chinese consumer

Although lifestyle research is abundant in western countries, similar research is absent in China due to historical reasons. More recently researchers and organizations have begun to pay attention to the differentiation of Chinese consumers.Based on...

Catalogue: Asia Pacific 2004
Author: Forest Ma
March 28, 2004
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Citation

Ma, F. (2004a, March 28). Lifestyle segmentation of the Chinese consumer. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/lifestyle-segmentation-of-the-chinese-consumer